Internet marketing is quite complex and volatile at times.
In fact, it is great for marketers who are up-to-date on the latest internet marketing trends of 2016. Each year, there are new software, hardware, businesses, and user preferences that are responsible for a host of sweeping changes on the market. Early adopters can survive the competition, and those who lag behind will miss out on a great opportunity to make their presence felt online. This is the importance of been up-to-date on the latest trends in internet marketing in 2016. This read offers the latest internet marketing trends in 2016.
Video advertisements are not new to the net. YouTube, Bing, and Facebook have been hosting a lot of video advertisement in the recent past. But 2016 is going to be different with Google finally coming onboard to host video advertisements. This is a sign that says users are getting adapted to video advertisement quite fast. Hence, you are going to see more video advertisements on search engines like Google in 2016.
Since Google owns YouTube, the possibilities for video advertisements will become limitless in the future.
App indexing will increase in Google. Although Google has been already indexing apps, the ranking process has become more difficult where apps are concerned. But 2016 is going to be different. Online marketers will understand the importance of online visibility of apps in 2016. Apps can do most of the things that a website can do. In fact, they can do this in a more convenient, intuitive, and accessible way. But we are still several more years away from apps replacing websites. But Google will see an explosion in app indexing in the year of 2016.
Mobile is going to completely dominate desktop search in 2016.
In fact, Google had announced that mobile search overtook desktop search in ten countries by the end of last year. The trend will continue to expand in 2016 and beyond. This is why you need to have a responsive and mobile-optimized web design for all your sites these days. It will help your sites rank higher on Google and other search engines as a result.